Posted on 80 Comments

5 Steps of Disney’s (Not So) Secret Strategy To Axe Passholders

The Southern California annual passport is no longer sold at Disneyland, but if you're careful, you can still renew it.

Is the Disney Annual Passport under attack?

The days of deciding to throw up a theme park one day and start construction the next are over at the Walt Disney Company. Like me, they are logical and methodical, with their decisions reasoned out and planned weeks, months, and decades in advance.

So let me share with you their ‘secret’ formula to thin out the Disney AP population, including those Southern California Annual Passholders they no longer need or want. I’ve also included a bonus 6th step from October 2015 that will affect all park guests, but especially those with Premium passes. Keep on reading!

Posted on 39 Comments

5 Reasons Disneyland Doesn’t Want More Annual Passholders

Long lines clog the entrance to Disneyland.

Disney has a plan to pare down the number of Annual Passholders (AP’s) at the Disneyland Resort. We know this. One question that remains is why?

The answer has less to do with AP’s themselves and more to do with who the preferred target customer of the Walt Disney Company is. Keep on reading!

Posted on Leave a comment

Annual Passport Renewed

2012 Disneyland Resort AP
2012-13 Disneyland Resort Annual Passport

After our October Disneyland trip, we renewed our annual passports, and as you can see Disney switched the design from a classic castle view to a mashup of the Fab Five. We like it and hope they’ll switch the design every year. Maybe we’ll frame them all after we have a few more. If you’ve already done something like this, send us a picture!

We’ll be heading to my parent’s place for Thanksgiving and then they’ll be down in SoCal for a visit to the Disneyland Resort in early December. These will be the last few months it’ll just be the Jamie and I enjoying the park without a kid in tow. Look for more ‘Baby Bump’ pictures. See ya’ real soon!

2011 Disneyland Resort AP
2011-12 Disneyland Annual Passport

Subscribe to the Mouse Monthly Mashup Today!

Sign-up today for your free weekly subscription to the Mouse Monthly Mashup. Get all your Disney news straight to your inbox!

* indicates required

We value your privacy and guarantee no spam. Your information will never be shared.