Categories
Disneyland Resort

What You Need To Know About Disneyland’s Annual Passport Updates

Once again, Disneyland has shaken up their annual passport offerings. We’ll talk about what’s new, what’s out, and how this all affects you. RIP Premium Annual Passport The rumors are true – Disney has officially cancelled the Premium Annual Passport. The first and oldest AP, Premium will no longer be available for either purchase or… Keep On Reading!

Categories
Disneyland Resort

5 Steps of Disney’s (Not So) Secret Strategy To Axe Passholders

Is the Disney Annual Passport under attack? The days of deciding to throw up a theme park one day and start construction the next are over at the Walt Disney Company. Like me, they are logical and methodical, with their decisions reasoned out and planned weeks, months, and decades in advance. So let me share… Keep On Reading!

Categories
Disneyland Resort

5 Reasons Disneyland Doesn’t Want More Annual Passholders

Disney has a plan to pare down the number of Annual Passholders (AP’s) at the Disneyland Resort. We know this. One question that remains is why? The answer has less to do with AP’s themselves and more to do with who the preferred target customer of the Walt Disney Company is.

Categories
Disneyland Resort

Disney’s Ideal Customers: The Mythical Wealthy Family Of Four

THE MYTHICAL WEALTHY FAMILY OF FOUR Be on the lookout for Disney’s Ideal Guests! Alias: The Family, A Family, Your Family Usual Number of Members: Four Ages: 1-99 Location: All over the world Recognize The “Mythical Wealthy Family of Four” by these characteristics: Loves all things Disney Visits a Disney resort at least every few years Stays… Keep On Reading!